It’s actually very fun. Copywriting is about people – and our need to communicate with each other. It’s the medium used for businesses to connect with the men, women and children that they want to talk to. With more than 6 billion people on the planet, sometimes this can be tricky. How do you get the right message out to the right people? That’s where copywriters come in.

Copywriters meet with people from all walks of life to gather insight and understand the way that various groups think and feel. Finding the right voice to bridge the gap between businesses and consumers is a copywriter’s duty and mission. It’s a social profession, as much as it is a classic artistry. Writing and communicating is not a new form of expression, but it could arguably still be the best (unless you’re into that whole speaking thing).

In the modern world, writing for business communication is more crucial than ever. Competition is fierce, and there are more channels than ever before to speak to one another. In addition to understanding the strategy of advertising though traditional mediums – print, radio and television – contemporary copywriters must master the art of writing for the web – which is no simple feat!

A vast landscape with millions of “shop windows,” the World Wide Web is becoming the center of global commerce. A copywriter’s job is to make individual businesses stand out in the crowd. They must not only work to drive conversion within a site, they must get the consumer to the site. Today, copywriting has become more than putting a pen to paper and an idea into action – it’s become a technical battle where keyphrase analysis and search engine tactics are of paramount importance.

Since the invention of the printing press, articles have been among the most important forms of communicating news, information and opinions. Although modern technology has introduced a plethora of different platforms for communication, the informational and editorial article remains as valuable as ever. Articles, in fact, have taken on a new and vital importance in contemporary times – SEO articles now build online credibility for businesses by attracting search engine crawlers and boosting SERP positioning.

Today, online SEO articles (SEO stands for search engine optimization) not only educate the public as they have for centuries, they also play an enormous technological role by linking the threads of the Internet’s giant web. When an SEO article includes carefully selected keyphrases, intelligently inserted hyperlinks and high-quality content, people will link to the SEO article or reuse it for their own site. This exposure generates vital backlinks to a website, which can drastically improve search engine positioning. The more quality SEO content, links and keyphrases used in relationship to a website, the more relevant a business becomes in search engine queries – because when it comes to search engine optimization, “content is king” and backlinks are the backbone to any online marketing strategy.

If an SEO article is written well, the reader will often become inspired and curious and click on the website link to explore further. Therefore it’s a good idea to provoke thought with the reader, but not give everything away about a product or service. The end goal of any SEO article is to drive more visitors to a website – and a high-quality, correctly optimized SEO article will do exactly that. Their importance is threefold: SEO articles inform and educate readers – thereby establishing a business as an expert in the industry; they lure visitors to a website by intriguing their curiosity; and they’re search engine gold because SEO articles include search friendly keywords, hyperlinks…and hopefully inspire backlinking.

In SEO copywriting, the long tail refers to keyphrases that are very, very specific to whatever you are selling, offering or promoting. When looking to draw more traffic to your website, it’s vital to not only appeal to the masses, but also to attract a minority audience by consistently offering low-demand (or very specific) products.

Global search patterns are shifting towards the need to find narrowly targeted goods and products that cannot be lumped into one simple keyword, or even keyphrase. As we’ve all have seen from our own search habits, general keywords are extremely competitive and we often can’t find what we’re looking for if the query is too broad.

A good example of this would be a query search for the short tail keyword “shoes”. There’s a good chance you’re going to have to sift through a huge number of options to find what you are looking for. However, if you search for the long tail keyphrase “3 inch pink stilettos”, a very specific result will pop up that matches exactly what you’re looking for. No time wasted!

Therefore, it’s time to get specific. It’s time to integrate easy-to-rank-for long tail keywords into your site that will result in great search positioning, in addition to attracting highly targeted traffic.

Long tail keyphrases send prospective buyers to your website, not mere searchers and web-surfers.

By including very specific long tail keyphrases into your website (usually close to the end of the buy-cycle), you’ll likely see an increase in site visitors who are actually looking to buy that particular product or service. Visitors searching for long tail keywords often know exactly what they want, and are merely looking for the best (or first) place to do so.

The long and short tail of it is – using both is still best.

Although long tail keyphrases rank more easily than short tail, increase sales conversion by appealing to buyers looking to make a purchase and differentiate you from your competitors, it’s still a smart SEO copywriting method to use both types of keyphrases.

That way, when consumers are searching for broad terms, they’re taken to your homepage – and when searchers look for a specific product, they’re directed straight to your product or service page. Ideally, a map of your site’s keyphrase strategy should look like a funnel that directs a user through a seamless buying experience.

Hire a professional SEO copywriter to take care of this for you!

Highly trained professionals are here to analyze your site and determine which long tail keywords should be skillfully integrate into your SEO website copywriting. At Word Refuge, we know how to do this quickly and efficiently so that you can sit back and enjoy all of the new web traffic heading your way.

Don’t hesitate to contact Word Refuge, Creative SEO Copywriting Services, for a free quote, today!