Simply put, copywriting is the art of using words to let people know that they can do or buy something.
Posted by: Devin Miller
Lumens.com Light + Living
Project Year: 2008 - 2009URL:
Word Refuge worked with Lumens.com to completely overhaul their large ecommerce website into an SEO magnet. The project included writing 400+ keyphrase rich web pages, department copy, brand bios and histories, along with themes and style guides.
Lumens' online marketing campaign also included writing 300+ posts for 3 blogs - The Alessi Guide, The Lighting Guide and The Ceiling Fan Guide. Please view the links above.
Lumens.com now holds the top Google search position for the competitive keyphrase "contemporary lighting". To read a sample of the SEO copywriting Word Refuge wrote for Lumens, click the Project Sample PDF...and enjoy!
Testimonial
" While overhauling our website, Devin was our go-to copywriter for smart, sophisticated webcopy. She did a great job keeping up with daily blogging and writing well-researched and creative SEO copy for the website. Devin would be a great addition to any online marketing team or advertsing campaign. Thanks for your hard work, Devin! "
Ken Plumlee, CEO of Lumens Light + Living