Simply put, copywriting is the art of using words to let people know that they can do or buy something.
Posted by: Devin Miller
Tied House Brewery
Project Year: 2010URL:
Tied House Brewery launched a new line of beers and was looking to create a strong brand, with bigger brand awareness. Word Refuge was able to complete a creative writing campaign that has helped push sales by entertaining and engaging customers.
The project included a collection of 3 short stories - to be used as printed promotional copy in the restaurant, as well as on the website. This campaign also included corresponding copywriting for the beer bottle logos, which leads patrons to the website.
You will find the complete short stories and logos in the PDF download. And check out the Tied House Brewery in Mountain View, CA if you have a chance...their beer (and burgers) are fantastic!
Testimonial
" Devin wrote great short stories for our brewery! They were fun, entertaining and are really helping us create a solid brand for our new beers. Each bottle of beer has a short quote from the stories, which leads customers to our website where they can read the entire story! In our restaurant, our customers now have something to enjoy reading while having a beer and a burger. We were excited by Devin's ideas, and she was enthusiastic and easy to work with. Fantastic job, Devin - thank you Word Refuge! "
Quinn Cormier, Marketing and Product Development Director