Simply put, copywriting is the art of using words to let people know that they can do or buy something.
Posted by: Devin Miller
Blogs
Let’s get started creating your blog, today!
As we all know, online competition is fierce. If you want to build a strong web presence for your business through a successful online marketing campaign, having a website is no longer enough – you also need a blog. Blogs offer consumers the educational information they seek when looking to invest in a product or service.
Blogs are the ideal platform for directly interacting and discussing topics with a large target audience.
Along with keeping customers and clients up to date on business news, in the current Web 2.0 landscape, interaction with consumers is crucial – people are looking to connect with the human face behind corporate walls.
Blogs make all of this possible. They allow businesses to speak to people in an informal and personal manner that inspires loyalty and trust…which dramatically influences conversion.
Consider the following benefits of an SEO blog written by Word Refuge:
- Blogs are ideal places to educate and inform people about new products or services
- A blog is a fantastic platform for sharing opinions and news, along with offering advice and giving tips
- Daily blog posts demonstrate your knowledge about the industry, establish you as an expert in the field and continually remind clients, customers and colleagues about your web presence – which is the key to building a successful online business
- Blogs are a great place to interact with consumers and build lasting relationships
- A blog is a free space where you can speak your mind and share ideas
Are you reaping great SEO benefits from your blog?
In addition to establishing your expertise and building lasting relationships with consumers, blogs are also SEO gold. Because search engines love above all else, fresh, high-quality content, blogs are the perfect SEO tool.
Optimization advantages are an intrinsic part of a blog’s architecture and structure. Word Refuge copywriters understand how to utilize these tools, while writing sophisticated posts that will make your company proud.
Take a look at why a blog is vital to your SEO campaign:
- It’s easy to add new pages and fresh content to blogs, which search engines crave and seek
- Blog posts are an ideal place to include carefully selected keyphrases
- They’re a great place to build inbound links to your website
- If your blog resides at the same URL address as your website, the overall crawlability of your website will dramatically improve
- Blogs are a great place to raise awareness about long-tail SEO keyphrases that often get buried deep in the recesses of your website
- If your blog has a steady readership, other bloggers will link to your blog, creating even more validity in search engines and increasing traffic to your website
Curious what an SEO blog written by Word Refuge looks like? Check out a sample from our copywriting portfolio.
Now that you know the great benefits of SEO blogs, you may be thinking – yes, having a blog sounds like a smart plan, but aren’t blogs extremely time consuming and require a great deal of maintenance? The answer to this is, yes, absolutely; SEO blogs are a lot of work.
Blog posts must be timely and consistent to keep your readers (and search crawlers) interested. This is where Word Refuge comes in – we’ll take care of your blog every step of the way. From keyphrase analysis to compelling posts to discussion boards – we’ll handle all SEO blogging responsibilities for you.
By hiring Word Refuge to manage your SEO blog, you can expect the following from our copywriters:
- SEO copy written in a style, tone and mood that suits your brand
- Thorough and comprehensive research of your industry
- Informative, educational and relevant content that strategically inspires conversion
- Compelling titles, hooks and copy with seamlessly integrated keyphrases
- Punctual posts
- Clear concise categories that make it simple for readers and crawlers to navigate through your blog (ideally, categories should be comprised of keywords)
- Staying current with industry news
At Word Refuge, we want to make you look great. We want you to stand out in the crowd - and starting a blog is just the way to do it.
Contact Word Refuge, Creative SEO Copywriting Services, for a free quote today – or simply drop us a line if you have any questions about how an SEO blog can dramatically improve your website’s online presence - we’re here to help!
<< Back to Copywriting Services