Simply put, copywriting is the art of using words to let people know that they can do or buy something.
Posted by: Devin Miller
Creative Writing
How about we take a fresh approach to your marketing efforts?
Creative writing by its very nature implies using words in a new and imaginative way. Although traditionally applied to the arts – prose, poetry, graphic novels, scripts and lyrics - there is no reason why these forms of expression should not be used for sales and marketing.
Creative writing is an extremely effective form of communication because it inspires curiosity, vision and fascination – all of which resonate in people’s memory. So why not entertain your clients and customers while promoting your product or service?
There are ample ways to include creative writing in your online and offline content marketing campaign – yet few people are doing so. Ok yes, we’ve all seen clever headlines or commercials from time-to-time, but on the average, sales literature is dry enough to soak up a spill (and all it’s worth because no one is reading it).
We’ve got ideas!
At Word Refuge, we will brainstorm ideas with you (or for you). Whether you are looking to add a short, humorous anecdote to your beer label, an inspiring poem to the back of your spa’s brochure or a short story to your travel website – we’d love to come up with some fun, creative writing ideas for your marketing plan.
To view a sample of how creative writing can be cleverly used to promote a brand, take a look at one of our creative writing portfolio samples.
Feel free to contact us to ask some questions about how Creative Writing can be integrated into a cool advertising campaign for your business.
If you’re still unsure about how creative writing can be used in your marketing efforts, but you’re intrigued by the thought of doing something new and original, please don’t hesitate to contact Word Refuge and ask some questions. We’re idea people and we’d love to share some with you.
If you’re looking for a copywriter with ample experience writing creatively (and a huge passion for poetry, prose and advertising) contact Word Refuge, Creative SEO Copywriting Services, for a free quote now!