Simply put, copywriting is the art of using words to let people know that they can do or buy something.
Posted by: Devin Miller
Ghostwriting Social Media
Social Media – why all the hype?
Social Media sites have taken the Internet by storm and are quickly transforming the way that we interact (and market) on the web. As our world grows more crowded by the day, yet becomes increasingly more impersonal and isolating, social media sites have become the place to hangout and connect with one another.
People need a way to see out from their offices and cubicles - and social media sites have become the perfect window.
Social media sites and SMO campaigns offer users many opportunities, including the following:
- Sharing ideas and opinions with one another
- Taking part in thought provoking discussions
- Making friends and contacts from across the globe
- Speaking to a large, but targeted audience
- Revealing the influential personal identities behind corporate giants
Sites like Facebook and Twitter are perfect platforms for businesses to communicate (on a personal level) directly with clients, colleagues and potential customers. People like buying from those they trust and know – so start a two-way relationship with your target audience today!
SMO (Social Media Optimization) is a natural partner with SEO (Search Engine Optimization)
A Social Media Optimization campaign should be at the top of your SEO efforts and online advertising campaign. By seamlessly integrating carefully selected keyphrases into clever posts and tweets, you are continually feeding search engines the information that they need to display your site as the most relevant result for a query.
By integrating successful SEO techniques into fun, readable posts – your client base will grow along side your brand’s identity, and you’ll see a lot more traffic heading to your website.
Isn’t it time your business took advantage of these powerful online marketing resources, today?
Facebook currently has 250 million users, while Twitter has 47 million – and users over 35 years old are the fastest growing demographic. With these kinds of stats, it’s vital that you join the global conversation and start generating buzz around your brand’s identity (while feeding more SEO fuel to the search engine fire).
It’s estimated that 90% of online merchants now belong to at least one social networking site – which means if you don’t, you’re competitors certainly do.
Why is hiring a Ghostwriter for your Social Media campaign a great idea?
A few of the many benefits of a hiring a ghostwriter include the following:
- Keeping up with clever posts and tweets that entertain and intrigue your audience is a time consuming task that takes creative knowhow. Word Refuge will relieve you of this added business duty by implementing and maintaining a smart SMO strategy for you.
- SEO techniques should be seamlessly integrated into your SMO campaign. As with SEO, SMO strategies aim to garner more online visibility and recognition, while simultaneously boosting your website up the ranks of the search engines. Word Refuge has the experience and education to do this for your business effectively and efficiently.
- Word Refuge will research your target audience to determine which voice, style, tone and content should be used to best connect and resonate with your audience. The voice of your brand’s identity should be consistent across all of your social media sites. Word Refuge will use creative writing techniques, direct response principles, wit, charm and sophistication to cleverly tell your business narrative.
When using social media sites to promote your brand and build your online image – you need to know the tricks of the trade.
At Word Refuge, our experienced copywriters know the ins and outs of social media sites; we understand how to seamlessly integrate SEO copywriting techniques into creative, inspiring posts that make your business stand out in a very crowded crowd.
Don’t let your Social Media Optimization campaign damage your reputation!
The last thing you want is to incessantly bombard your Facebook or Twitter followers with spammy, marketing material. That’s taking the easy, and less desirable road. People use these sites to share, connect and explore – they’re there for entertainment and are annoyed when their account is bulging with marketing jargon, keywords and URLS.
Don’t fall victim to black-hat SEO techniques that give your brand an unwanted image – let Word Refuge write it for you right. We’ll introduce and establish your identity in a positive, sophisticated light.
Leverage the SEO power of Social Marketing with a clever SMO campaign today!
To gain a steady following (and long-term consumer trust), you must engage and intrigue your audience. You must approach your marketing efforts from an original, fresh perspective that people respect and relate to.
It’s vital to infuse personality, narrative and provocation into any successful SMO campaign…while subtly and sophisticatedly suggesting followers take a look at what you’re offering.
With SMO, building relationships and brand image is first – selling is second. Our experienced SMO copywriters take pride in writing clever, original posts that users look forward to reading, not immediately discard into the “no follow” trash.
Contact Word Refuge now for a free quote! Get started on your SMO campaign today – and see new traffic heading to your website tomorrow!
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